branding guidelines

Translations
руководство по брендингу
The branding guidelines ensure consistency across all marketing materials.
Руководство по брендингу обеспечивает единообразие во всех маркетинговых материалах.
Definitions
Branding guidelines are a set of rules and standards that dictate how a brand should be presented to the public. These guidelines typically include specifications for the use of logos, color palettes, typography, imagery, and tone of voice, ensuring consistency across all marketing materials and communications.
Words
branding

noun
брендинг
guidelines

noun
руководящие принципы